Be the onecustomers choose.

Customer discovery made simple.

1

We uncover what your customers struggle with.

Jeroen interviewing a customer
We visit customers to see what gets in their way today. Those gaps reveal opportunities for a better product or service.
2

Then we test ideas to fill those gaps.

Example experiment

How can we make grocery shopping faster?

Meal-based shopping

Testing with customers

Essentials subscription

Testing with customers

Shopping concierge

Ready to test

Shop from your recipes

On hold

We test small prototypes with customers to learn what wins them over. That gives you evidence of demand before you commit.

3

Now your team can build the right thing.

Hubition

  1. Understand needs
  2. Test directions

Your team

  1. Design
  2. Build
  3. Run

Brief check-ins guide our work while your team keeps moving. When it's time to build, they start from a validated direction.

Simple ways to work together.

Project-based

Give your team the clarity to build the right thing, with an agreed scope and timeline.

Ongoing

Have us work alongside your team as priorities shift and new questions come up.

15+ years of experience. Still curious.

Hubition is a small team in Amsterdam and London, founded by Jeroen Riemens in 2011. We help teams uncover customer needs and shape products and services around them. Having supported 100+ products used by over 5 million people worldwide, we combine customer discovery with practical experiments to find what’s worth building—and strengthen what’s already there.

Discover Jeroen’s work
Jeroen Riemens25 min

Let’s talk about your next move.

No prep needed, happy to chat about what you’re working on.

— Jeroen
Choose a time that works for you.Open the booking calendar