Be the onecustomers choose.

Customer discovery made simple.

1

We uncover what your customers struggle with.

Jeroen interviewing a customer
We visit customers, explore specific challenges, and see how things work today. Together, we uncover what's getting in the way and what could work better.
2

We then test different ways to tackle those challenges.

Example experiment

How could we help customers spend less time grocery shopping?

Meal-based shopping

Testing with customers

Essentials subscription

Testing with customers

Shopping concierge

Ready to test

Shop from your recipes

On hold

We use simple prototypes to test product, feature, or service ideas with customers. They're built for learning, helping your team decide what's worth investing time and money in.

3

That gives your team the clarity to build the right thing.

Hubition

  1. Understand needs
  2. Test directions

Your team

  1. Design
  2. Build
  3. Run

We hand over the tested prototypes and insights to guide your team's design and implementation.

In regular sessions with your founder, product or service lead, we align on priorities and decide what to explore next.

Simple ways to work together.

Project-based

Give your team the clarity to build the right thing, with an agreed scope and timeline.

Ongoing

Have us work alongside your team as priorities shift and new questions come up.

15+ years of experience. Still curious.

Hubition is a small team in Amsterdam and London, founded by Jeroen Riemens in 2011. We help teams uncover customer needs and shape products and services around them. Having supported 100+ products used by over 5 million people worldwide, we combine customer discovery with practical experiments to find what’s worth building—and strengthen what’s already there.

Discover Jeroen’s work
Jeroen Riemens25 min

Let’s talk about your next move.

No prep needed, happy to chat about what you’re working on.

— Jeroen
Choose a time that works for you.Open the booking calendar