Early-stage Product Partner
You demo your product and feel the relief. People lean in. It clicks immediately. You know you're building the right thing.
Hubition is a temporary early-stage product partner. We help you get the product right using strategic prototypes to resolve key product decisions. Then we step out of the way, so your team can take it forward.
For early product teams, the hardest part isn't building. It's shaping.
Your product is starting to take form — but it's not yet clear enough to fully land. Demos still need explanation, progress feels slower than it should, and scaling feels premature. The issue isn't lack of output. It's lack of clarity around what actually matters now. We focus on resolving a small set of critical questions:
Strategic focus
What actually matters now, and what can wait?
Product intent
What is this product meant to be, and what is it not?
Core appeal
What is the one thing that makes this product genuinely wanted?
Product experience
How do we make the experience intuitive, coherent, and easy to love?
Behavioral patterns
How do users already behave, and what does that mean for the product?
Product viability
What is the strongest product we can confidently commit to right now?
"Jeroen brings clarity and energy to every design conversation. If you have the opportunity to work with him, take it."
Alex PanagisFounder & CEO
"The collaboration with Hubition went very smoothly and easily. A pleasure to work with."
Mark KarstenHead of Digital
"Jeroen has a rare combination of great engineering skill and aptitude for product design, and this is evident in everything he produces."
Kieran McHughFounder & CEOWe create clarity by turning the hardest product questions into strategic prototypes.
Clarifying direction
We turn the hardest questions into things we can observe and test, using strategic (often coded) prototypes to confirm or rule out directions before teams commit.
Handing over
We keep your team closely involved without disrupting their work. Once it's clear what works, we leave you with shared clarity and a concrete prototype — so your team can confidently take it forward.
Engagements are short and focused — typically spanning 3–6 months.
A flexible partnership.
Product direction for making the right decisions early. A flexible alternative to hiring a senior product lead, or committing months to the wrong direction.
Most teams work with us for 3–6 months to get clear on their product direction.
We work with no more than 2 clients at a time.
Expected availability: 1–2 months
A focused product partner.
Hubition partners with early teams to clarify product direction, shaping early momentum into something people immediately understand and want to use.
We're not an agency or production pipeline. The work stays focused on the few decisions that matter most at this stage.
Remote-first by default, we work with teams around the world — often from Amsterdam or London — adapting to where clarity is needed most.
Hubition is led by Jeroen Riemens, a product designer and advisor with over 15 years of experience. He works directly with every client, bringing experience from products used by over five million people worldwide.
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