Product Clarity
We help founders and product teams make the right product decisions.
Using strategic prototypes, we shape and test key product decisions early. Then we step out of the way, so your team can take it forward.
The hardest part isn't building. It's shaping.
Product work breaks down not at execution, but at choice. Too many viable paths. Too little certainty. We work with teams at these moments, shaping and testing the decisions that determine what gets built next.
Strategic focus
What actually matters now, and what can wait?
Product intent
What is this product meant to be, and what is it not?
Core appeal
What is the one thing that makes this product genuinely wanted?
Product experience
How do we make the experience intuitive, coherent, and easy to love?
Behavioral patterns
How do users already behave, and what does that mean for the product?
Product viability
What is the strongest product we can confidently commit to right now?
We create clarity by turning the hardest product questions into strategic prototypes.
Clarifying direction
We turn critical questions into things we can observe and test, using strategic prototypes to explore, confirm or rule out directions before teams commit.
Handing over
We keep your team closely involved without disrupting their work. Once it's clear what works, we leave you with shared clarity and a concrete prototype — so your team can confidently take it forward.
Engagements are short and flexible — shaped around what makes sense for your situation.
"Jeroen brings clarity and energy to every design conversation. If you have the opportunity to work with him, take it."
Alex PanagisFounder & CEO
"The collaboration with Hubition went very smoothly and easily. A pleasure to work with."
Mark KarstenHead of Digital
"Jeroen has a rare combination of great engineering skill and aptitude for product design, and this is evident in everything he produces."
Kieran McHughFounder & CEOA flexible partnership.
A monthly product partnership focused on shaping and testing key product decisions early — before teams make larger, harder-to-reverse commitments.
Most teams get meaningful clarity within the first few weeks, unlocking momentum early.
We work with no more than two clients at a time to ensure full strategic focus.
A focused product partner.
We work with product teams when progress slows not because of execution, but because the next decision isn't clear yet — often around new product bets, major features, or important shifts inside existing products.
Hubition is led by Jeroen Riemens. He works directly with every client, staying close to the product and the decisions that shape it. The work is hands-on, focused on shaping and testing the most critical product decisions, and stepping back once the path forward is clear.
Remote-first by default, Hubition works with teams around the world, wherever clarity is needed most.
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Short question?